Photo: The Sense

Hungary’s Fashion Scene Is Thriving

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Budapest Is The Latest Addition To The Global Fashion Landscape

Budapest has firmly announced its arrival on the fashion scene. Raw young design talent can be found in Hungary’s vibrant and trendsetting capital.

When we consider the popular fashion capitals of the world, most people would immediately think about cultural hubs such as Paris, London, New York, Milan or even Tokyo. Yet those in the know are aware of a new destination in the fashion industry – Hungary’s capital city of Budapest. Whilst it may be an infant in terms of design experience, Hungary’s fashion scene is vibrant and thriving and is certainly one to watch in 2017.

Outstanding Labels

Several Hungarian labels have already achieved major international success in recent years. Brands such as Napsugar Von Bittera, ZAKO, KELE Clothing and The FOUR were all showcased at London Fashion Week whilst Nanushka is stocked internationally in Japanese and New York stores.  Award ceremony followers will be aware of the fantastic creations of Hungarian designer Dora Abodi who regularly dresses red carpet belles. Perhaps unusually for the fashion industry, Hungarian designers are also willing to combine their creative passions to form exquisite collaborations. The likes of Je Suis Belle, ARTISTA, INQ Concept and USE unused have all merged for various impressive collections.

Fashion Hub

Visitors and locals alike are in for a treat when they meander the streets of Budapest looking for fashion outlets. The WAMP Design fair is a fantastic starting point for discovering the best young design talent that Hungary has to offer. The fair meets once a month and attracts many urban Hungarians, trendsetters and creative minds who visit the raw talent that exhibit here. Here you will see many Hungarian styles accessorised by Italian fashion accessories, creating a unique and stylish look.

As you might expect, the capital’s Fashion Street is another highlight for the city’s shoppers. It features international favourites such as Burberry and Louis Vuitton but also includes homegrown retail talent from Nanushka. NUBU’s flagship store is located on Andrássy Avenue and many other Hungarian design collections can be found at multi-stockist boutiques such as the Black Box Concept store.

Boutique Bloggers

Hungary’s imprint on the fashion industry has not gone unnoticed by the online community. There are several blogs dedicated to Hungary’s style scene which cover the latest trends and industry events such as Budapest Fashion Week. ‘The Spoiled Queen’ offers fashion, design and cultural updates from Hungary. ‘Style and Blog’ is written by two males and two females with a real passion for the industry. They have acquired a significant readership base and social media followers who devour everything from trend reports to shopping tips and the latest jewellery collections.

Economic Strength

The growing domination of the fashion industry in Budapest is a significant sign that Hungary is a country with a growing economy. After the recent world recession, it is vital to identify countries that could become strong trade partners both now and in the future. Hungary is a country that presents many opportunities both for retail networking and for shipping. The fashion industry is a fast-paced one and there will be many interesting developments in 2017. It may well be the year that we see major global designers shipping to Hungary in order to set up international stores in this exciting new addition to the fashion landscape!

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