Luxury Watch Trends for Men in 2018

Luxury Watch Trends for Men in 2018

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If you’re stuck on what to buy the man in your life this Christmas, be it your brother, dad or partner, we have put together a compact list of luxury watches for men that are going to be on trend for 2018. No matter what your budget is, you’ll be sure to find something that will impress the main man in your life.



One of the fast-growing dial names to offer inexpensive watches is Avi-8, with a line-up extending to more than 150 models, including some with Japanese-made automatic movements for around £250. The watch of the collection is a new quartz-powered Lancaster Bomber, with its quirky crown and sub-dial. The counters on the face are for running day, date, seconds and 24-hour time display. The new Lancaster Bomber costs £150, a decent price for a treat this Christmas.


Boss are set to release their latest smartwatch design, created through its partnership with Google’s Android Wear platform. As well as features such as call alerts and automatic time zone adjustment, the new watches are also expected to feature software to enable Android Pay.

Audemars Piguet

When it comes to a men’s watch, Audemars Piguet seems to be heading towards mono-brand status, as it places a great emphasis on its legendary Royal Oak – which makes sense, seeing as the Royal Oak is the bestselling cornerstone for Audemars Piguet. For 2018, there will be a few variations on the theme, including an all-platinum version of the popular Offshore chronograph.


For those with a big budget, Cartier are set to release a new “extra flat” version of the Drive De Cartier; it’s a sought-after watch with just 200 examples set to become available. Cartier have already released an impressive range of jaw-dropping watches this year which can do just about anything, from whirring, spinning and pinging – thanks to the entire mechanism made from 448 tiny parts.

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