Why Summer is Prime Time for Selling Your Camera

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4 reasons to wait until Summer to sell your old equipment

Selling your old camera can be difficult but waiting until the summer months can help you to achieve a quick sale and fair price for your unwanted equipment.

If you’ve outgrown your camera and are looking to upgrade to the latest model, or no longer practice photography and want to earn some extra cash, you may want to sell your unwanted equipment on the second-hand market.

But when is the best time of year to sell your old camera?

People have varying ideas on this, but if I were looking to sell my nikon camera, I would choose to put it up for sale during the summer – for a number of very good reasons.

Avoid the Spring clean

It’s easy to fall into the trap of doing a big spring clean and putting all your unwanted equipment up for sale early in the year. However, a lot of other people will have had the same idea and your camera is likely to be up against some stiff competition, so you may struggle to sell it as quickly as you would like. In the summer months there is likely to be less competition, making it easier for you to find a buyer and achieve a good price for your old camera.

Capitalise on Summer holidays

Summer is the most popular time of year for going on holiday. And with so many potential photo opportunities, a camera is an essential piece of kit when it comes to packing for your getaway. At the same time, however, after spending lots of money on a holiday, most people don’t have the cash to shell out on a brand-new camera, so this is a great opportunity to sell your second-hand equipment.

Take advantage of the baby boom

Do you know who loves taking photos? New parents! There’s just something about a cuddly new-born baby that has us all reaching for the camera. As luck would have it, figures show that the most babies are born in late Summer, so this is the perfect time of year to target parents who are looking for a new camera to help them capture all those special family moments.

Target photography students

Photography students are another potential market for your used camera. Most college courses run from autumn to early summer, so June or July is a great time to target these budding photographers who are probably keen to upgrade their equipment and put their new skills to the test. It’s worth seeing if your local college has a noticeboard or web page where you can advertise your equipment for sale.

Selling tips

Apart from choosing the right time of year, there are a few other things you can do to help you achieve a quick and easy sale.

First things first, you need to ensure that your camera is in tip top condition, so get out a microfibre cloth and give it a good clean, using a small brush to clear out any dust or grit in the gaps in the camera body. While you’re at it, it’s also worth digging out the original box and accessories, as this tends to make your camera more attractive to potential buyers.

Once your camera is sale-ready, make it as attractive as possible by taking some good quality, well-lit and in-focus photographs to accompany your listing – it’s surprising how many camera ads are let down by poor quality images.

Last but certainly not least, you need to set the right price – one that is attractive to buyers without leaving you out of pocket. To help you to do this, carry out some online research to find out what people are paying for similar second-hand items.

By choosing the right time of year to sell, and by putting in a little bit of effort, you should enjoy an easy and hassle-free.

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